4 considerations for protecting the intellectual property of your small business


Business / Saturday, December 14th, 2019

Unique innovations and ideas created
internally in a business help them to grow and be the difference in being
better than their competitors. Creative imagination that can be produced in a
produced in a product or service can help them to stand out in a competitive
market. This means businesses will go out of there way to protect their assets
through intellectual property.

Here are 4 considerations you should make
before you choose to implement intellectual property.

Think of a unique name that can
be used easily

It can be pretty easy to get carried away with
the names you come up with for your business, product or services. However,
certain legality issues can come in the way of you actually using it which is
why you should be aware of the obstacles beforehand.

When you’re in your brainstorming process, the
first thing to consider it making sure the name you come up with isn’t
interfering with other current trandmarks. Commercial litigation solicitors Manchester
based can help with researching trademarked names to get a better understanding
of what can be used. The next step is making sure that the name can be used
globally easily.

Protect your name through
trademark

Your brand name will be written all over
customers’ mouth as your business continues to grow. So, why would you play
with the idea that it could be used by someone or something else? Protect the
rights to the name that you have by trademarking it. Company registration only
covers certain aspects of your business, but applying trademark to your name
will give you reassurance that your brand name is protected in any country.

To patent or not to patent

There can be positives and negatives when it
comes to the process of patenting. Ideally, you’d want to make this choice
before the product or service is announced to the public. For example, in the
early stages of your product or services it’s likely you might want to build
it’s awareness and brand name. Business owners tend to do this through
expeditions or at a competition. But in doing so, moving forward the product or
service could lose patentability.

This can make business owners unsure of what
to do, but help can be at hand with corporate solicitors Manchester based who can
give a better idea of what the best option is to take. You could simply keep
your invention under the radar which wouldn’t require registration, but keeping
trade secrets aren’t protected with reverse engineering.

Include intellectual property in
contracts

When you hire an employee for your business,
they now become a representative of that brand but the ideas they come up with
are technically not. Business aren’t automatically covered for inventions to be
automatically transferred to the business from the employee. If you have an
employee who creates something for a business, the rights of that creation are
still with the employee unless it’s stated otherwise. To avoid this, you can
include intellectual property clauses in employee contracts so this
automatically occurs whenever ideas are created in the business.

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