Dietary supplements are extremely popular with increases in use among all age groups, particularly those 55 and older. By 2027, the dietary supplement market size is projected to reach $230.7 billion. These supplements can be designed for a few different purposes, most commonly being to balance a diet or help with workout routines. Supplements provide essential vitamins and nutrients that may be difficult for some to get from food alone, and workout supplements help promote muscle growth. Supplements can come in a variety of forms including capsules, tablets, powders, soft gels, and gummies.
The dietary supplement market is driven largely by increased awareness about obesity and other health concerns as well as a generally increased interest in healthy lifestyles. Nutritional supplements are becoming more popular as people have increasingly busy schedules, which can make it difficult to plan healthy meals. The popularity of supplements can make them a great choice for new and experienced business owners alike, but they aren’t a roadmap to success by themselves. You’ll need some strong marketing strategies to stand out and boost sales.
Private label supplements are made with the help of supplement manufacturers who create your own custom products and then ship them to you to sell under your own company name. This is useful for a couple of big reasons. First, the FDA (Food and Drug Administration) enforces strict regulations for the creation and selling of dietary supplements. Working with a professional partner ensures good manufacturing practices with the highest quality raw materials, and they’ll ensure your products are all labeled properly.
Manufacturers can also design the packaging for your private label supplements to your specifications or assist you in creating eye-catching logos and labels. Your package design and bottles are the first things your customers will see, and it pays to make a great first impression.
Nutritional supplements are a great choice for an online business, but even if you’re running a brick and mortar store, you still need a great website. Customers expect the convenience of shopping online, and online shoppers in the United States are forecast to surpass 230 million by 2021. Over half of all web traffic these days is mobile as well, so you’ll need a mobile-first website that looks great and works conveniently on all devices. Be sure to show off your most popular products and their current availability.
Of course, a great website and eye-catching packaging won’t do you much good if people aren’t being drawn to your products. That’s why you need to use the internet to catch the attention of your target audience. Content marketing is basically where you create original content (blog posts, video tutorials, articles, etc.) that shows off the benefits of your products on sites your customers frequent. If you’re selling nutritional supplements meant to boost workouts, you could make posts on fitness blogs. If you’re trying to stand out from the crowd, you could make YouTube videos explaining how your ingredients and formulation work to provide the best benefits. You’ll likely need a different approach for each targeted customer type.
Don’t underestimate the power of a more personalized approach. By letting users on your site sign up for email newsletters and by keeping track of customer contact information, you can create customized email campaigns. You can reach out to existing customers with special offers, or you might try campaigns that convert site visitors that haven’t purchased yet. Emails are great for brand awareness, and they keep your customers updated.
It’s worthwhile to do some advertising offline as well, and you can always take out ads on TV or in newspapers or magazines. A different approach would be to set up a billboard, which can be particularly useful in high traffic areas. You can research the average cost of billboard and street furniture to see if these approaches are right for you. You’ll usually get specific location rates based on the amount of time the billboard is left up. A billboard is a perfect outdoor advertisement and is most effective with a simple design and short copy.
For more ideas on how to market your supplements, you can try researching your competitors. You may b able to emulate the things they do right and improve on ideas that could work better.