BETER will present new products on ICE London 2022

Business / Sunday, December 19th, 2021

Experts in 2021 noted that the
number of gamers will reach one-third of the world’s population. And time has
proved them right: the number of worldwide gamers exceeds 2.7 billion. That
growth had occurred because of the pandemic, but there are many other

Computer games can no longer be
called just a way of entertainment. Today they represent a new kind of
communication and even study. 

Where to find information about
brand news of the gaming industry? Gaming fans are eagerly awaiting ICE London,
the international largest exhibition for the gaming and entertainment industry.
The participation of new industry leaders also attracted the attention of ICE
London visitors. 

BETER is the industry’s leading provider of next-gen betting
content and data, spanning fast sports, esports, live casino products, and
gaming solutions. The brand will demonstrate its new products at ICE London

  • BETER Esports covers global sports
    tournaments as well as fast commercial efootball, ebasketball, eicehockey
    and CS:GO tournaments of ESportsBattle and AI-driven Virtual eComp
    efootball, ebasketball and CS:GO tournaments offering in-play and
    pre-match trading with instant bet settlement.

  • BETER Sports covers table
    tennis, tennis, beach volleyball tournaments of Setka Cup, table tennis
    and volleyball tournaments of Up Challenger, and basketball tournaments of
    Asia Pro League, and ensures a safe, fair, and healthy sporting

  • BETER Live games are designed
    with an entertainment-first approach to ensure operators’ customers get
    the most engaging and rewarding gaming experience available on the market.

  • BETER Gaming provides live fast
    games across 6 disciplines: darts, bridge, boxing, eice hockey shootout,
    slot cars, efootball penalties. This offers exactly what the next
    generation wants – gamification of the sports betting experience. 

From February 1 to 3, the BETER team
will be located at Booth N6-245, Excel, London. All clients may find all
company’s stands without any difficulties to familiarize with new BETER

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