Experts in 2021 noted that the
number of gamers will reach one-third of the world’s population. And time has
proved them right: the number of worldwide gamers exceeds 2.7 billion. That
growth had occurred because of the pandemic, but there are many other
Computer games can no longer be
called just a way of entertainment. Today they represent a new kind of
communication and even study.
Where to find information about
brand news of the gaming industry? Gaming fans are eagerly awaiting ICE London,
the international largest exhibition for the gaming and entertainment industry.
The participation of new industry leaders also attracted the attention of ICE
BETER is the industry’s leading provider of next-gen betting
content and data, spanning fast sports, esports, live casino products, and
gaming solutions. The brand will demonstrate its new products at ICE London
- BETER Esports covers global sports
tournaments as well as fast commercial efootball, ebasketball, eicehockey
and CS:GO tournaments of ESportsBattle and AI-driven Virtual eComp
efootball, ebasketball and CS:GO tournaments offering in-play and
pre-match trading with instant bet settlement.
- BETER Sports covers table
tennis, tennis, beach volleyball tournaments of Setka Cup, table tennis
and volleyball tournaments of Up Challenger, and basketball tournaments of
Asia Pro League, and ensures a safe, fair, and healthy sporting
- BETER Live games are designed
with an entertainment-first approach to ensure operators’ customers get
the most engaging and rewarding gaming experience available on the market.
- BETER Gaming provides live fast
games across 6 disciplines: darts, bridge, boxing, eice hockey shootout,
slot cars, efootball penalties. This offers exactly what the next
generation wants – gamification of the sports betting experience.
From February 1 to 3, the BETER team
will be located at Booth N6-245, Excel, London. All clients may find all
company’s stands without any difficulties to familiarize with new BETER