For many doctors and dentists, owning their own private practice in an office setting is the ideal situation for making a living. However, this can be a costly endeavor that hinges on your success in drawing in new patients and keeping them long term. If you struggle with maintaining a strong and steady clientele in your office, here are some ways you can attract new patients and keep them coming back year after year.
Make Your Office Visually Appealing
First impressions are everything when it comes to choosing a particular specialist or office for treatment. When it’s time to modernize your waiting and treatment rooms, consider physician loans to help fund the investment. A drab and outdated waiting room gives the impression of neglect and low profit margins. In addition, older and faded surroundings can appear dirty, which is certainly a red flag when selecting a medical or dental practice. A tidy and updated environment can feel welcoming and professional, putting patients more at ease and encouraging them to return.
Update Your Technology
In today’s society, most people are going to begin their search for a new doctor or dentist online. A fresh and trendy website that’s easy to navigate may help draw in new patients. Be sure to make your phone number and address easy to find on every page and add a link for directions using a map website or app. Ask your long-term and satisfied patients to submit a review about why they choose your practice for their health care needs. Once you’ve spruced up your office, hire a professional to take high-quality photos of the space so potential patients can see what to expect when they visit.
Find Smart Ways to Advertise
You can make a lot of progress to help your office stand out against the competition, but it won’t do much good if people don’t know your practice is available to them. Word of mouth is probably the most effective form of advertising, so consider providing your current patients with useful, eye-catching swag to promote your office. Purchase advertisement space at nearby movie theaters or radio stations to reach a high volume of people. Get involved in your local area by sponsoring non-profit health-related events and hosting activities or services that focus on the health care needs of your community. It’s a great way to meet potential patients, build trust and get your name out there while giving back.
Low patient numbers can be a major setback to working from your own office. With a little effort, you can bring in more patients to help your private practice thrive.