I moved down to Coconut Creek, Florida just over 10 years ago with my wife with a view to retire here. The original idea was that we would buy a small place here in the sunshine and we would make a little bit of money here and there, her with her watercolors and myself with the odd bit of writing work. As is often the case we were very bored pretty quickly and I greatly missed work. I decide the not set up an online business . The business went well at first but then tailed off and I realized that it was time to invest in some marketing. There is a digital marketing firm here in Coconut Creek called eTargetmedia and when I read the I went to speak to the guys and we put a plan in place, driven by email marketing. Email marketing is often scoffed at but I saw wonderful results from it and here is why it makes up such an important part of a marketing strategy.
You are able to personalize an email which you send to someone in a number of different ways that will make the recipient feel valued. You can mention their name in the subject line and you can also use data from software that can give you details about the person who you are emailing, in order to make your message to them very relevant.
Consumers Love It
Many companies are looking to utilize social media as a way to communicate with their customers but the customers are telling us that sliding into their DMs feels more invasive than sending an email. In fact a recent survey found that 60 % preferred to be contacted by email for promotional communication than any other form of messenger system.
To sit down and send multiple emails which are targeted to specific customers does not take a lot of time and it certainly doesn’t take a lot of energy. This not only means that you will be able to launch this campaign regardless of the size of your business or the money that you have, it will also free up employee time to focus oil the daily running of the business. There is no need throw bodies at a project like this as it simply isn’t necessary.
Return on Investment
There is only one metric that business owners care about and that is what kind of ROI they can get from a marketing strategy. In the form of email marketing you will be pleased to hear that the ROI on this is incredibly strong and it can rival and often beat SEO for the most effective marketing strategy per dollar spent. According to a recent report by the Direct Marketing Association, every $1 spent on email marketing can return an average of $44 to the business.
If you want to take your business to the next level, email marketing is the way to do it.