How to Decide Which Print Products To Use For Your Marketing Campaign

Business / Thursday, May 23rd, 2019

In an increasing digital world, print marketing is still as popular if not more so.  Top brands now recognise the power of printed marketing to engage their customers.  A lot of businesses now use print products to drive local engagement or sales and help with their marketing campaigns.

Print marketing can be effectively applied to all areas of business, no matter what your business is.  Whether you need to increase your direct sales, draw attention to a new product, launch a new product, drive traffic online to your website.

With the right strategy in place, print marketing can actually attract even greater audiences than digital platforms can.  With digital marketing it could be an email or a tweet or paid advert, the customer then will carry on with their online browsing. Often forgetting what they have just looked at.  However, print offers permanency.  If you hand someone a leaflet or a flyer they can take it away and read it at their leisure and pass it on to others to read too.

Promotional Products

Promotional products remain a popular choice for most businesses to use.  They can be branded with your company’s logo and details and are suitable for use as corporate gifts, giveaways, freebies and more.  Unlike other printed marketing products these products offer longevity.  A branded mug for instance might stay in a customer or client’s cupboard for years and remind them of you every time they use it.

Billboards Or Posters

A billboard or poster in the right location could spread news of your offer to tens of thousands of people every day.  Print management can help you keep costs down when pursuing ambitious print marketing campaigns.  Meaning you will receive the best return on your marketing investment.

Direct Mail & Leaflet Distribution

Catalogues, brochures, leaflets and flyers are a great way to get into the hands of customers and new customers.  Just about every company needs some form of literature to explain what it does or the product that it sells.  You can get cheaper to super luxury so something for everyone’s budget.

According to Jamie from Leeds Printing Company “The leaflet is an invaluable marketing asset.  Its cheap to produce and offers something to hand out and for customers to take away with them.” Its also a great way of getting an offer or a coupon code to your customers for them to use.

Direct mail is one of the most important area of print marketing.  Its appeal is that it can be targeted so therefore allowing you as a business to get straight to existing customers and potential customers.  This makes direct mail a highly cost effective medium of print marketing.  Direct mail can be simple or intricate as you chose it to be.


Postcards have become very popular with businesses.  In this digital age your customers attention needs to be grabbed quickly.  Postcards do this, and they deliver your businesses message without needing to be opened.  They are great for special offers, invitations, seasonal promotion and product presentation.


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