Nowadays the audience has complete power and email marketing specialists need to be tricky to catch the leads’ eyes. Sending just regular emails they’re not interested in won’t work out.
The perfect way to reach out to the leads is to use an email drip campaign tool. With it, you will be able to seal the leaks in the sales pipeline and free up time for other important tasks.
So what makes email drip campaigns so profitable? Let’s have a glance.
Low investment cost
To create a drip campaign, you don’t need to be a billionaire. Their prices are quite affordable. Moreover, drip campaigns usually go as part of a set of tools. So, you don’t need to pay for each tool separately. Which is great, don’t you think so?
You can generate and convert more sales leads without taking more of an investment. If you have a small business or a startup company, an email drip campaign tool will help you in keeping sales on a high level without spending much money. Everything depends on the quality of the campaign you are going to create. Your imagination is your revenue.
Automation & time-saving
As an email drip campaign is a chain of automated emails sent to people depending on their actions, you will have enough time for being creative. Your work is to start the first message, set up triggers, delays, and goals. These magic elements will lead the prospects through the funnel and bring you results in the end.
While the system is busy doing its job, you and your team have spare time doing a more relevant job. Which one? Try to think on visualizing other funnels to close more deals, planning other marketing campaigns, talking face-to-face to the prospects, etc. You definitely know what to do, don’t you?
But still, don’t relax. Track the results of the campaigns, make changes if the campaign doesn’t perform well, take these changes into consideration when creating the next email campaign. Only at such a pace, you will get a profit.
A drip campaign is all about building trust between you and a customer. Before sending a campaign, you can create a prospects list and split it into smaller ones. Make the groups based on demographics, geographical location, position, revenue, pain points, and more.
After that, create different drip campaigns for each group of leads. This way your approach will be more relevant, as you put the prospects into different funnels. Researches actually show that sending segmented drip emails can drive 18x more revenue for businesses.
It is a crucial thing. People are waiting for relevant information only: is there an email marketer desiring to learn about new machinery? No, that’s the thing. So if you learn the pain points and interests of the leads, you can add these variables to the emails. This way you will always be to the point and each email will be relevant.
Researches prove that personalized emails lead to a nearly 50% higher open rate. So the message should look like it was created specifically for this person. Add any data you have found about the prospect: name, job position, hobbies, pain points, needs, etc. This is the way to make the prospect feel unique. Compared to bulk emails, for example, no one bothers with personalization.
As you send relevant information at a particular time which faces the prospects’ pain points, they become more welcoming. However, receiving too many emails can annoy consumers. To keep at the forefront of the prospect’s mind doesn’t mean to bug them all the time.
Don’t send prospects more than one email per day. In some cases, even one email per week is too much. Which is why you need to learn the email frequency within your niche. For B2C, it is preferable to send emails twice a week; in the B2B niche, one or two emails per is enough. Such pauses between emails give the recipients time to breathe and better digest your content. Experiment and test to strike the perfect balance.
Schedules are great in this case. People receive emails when they are more likely to be seen. After all, use drip campaigns at precisely the right time to keep prospects thinking about your product or service.
The last but not least point is LTV, Customer Lifetime Value. This is an effective marketing metric to analyze marketing costs and customer acquisition strategies. Speaking more simply, this is the total amount of money that you’ll receive from a customer throughout their entire lifetime as a customer. This is where the value of the customers is not short-term, but rather long-term with repetitive purchases. Focusing on LTV you are focusing on a strategy that gives your business higher profit margins.
What’s your profit?
Having a low investment cost, drip campaigns bring a high revenue instead. They save time through the automated processes and give you an opportunity to think about more valuable issues. What is more, segmented, highly personalized, and relevant emails won’t be marked as spam by consumers. As the emails are sent on a regular basis, the prospects will have the information on the top of their minds. And the LTV metric will help you to convert more new buyers and keep in touch with people you’ve already earned trust.
Why not give email drip campaign tools a try?