One of the smartest things you can do for your business in 2019 is focus on SEO. With so much competition vying for first place in the consumers’ eyes, developing a search engine optimization strategy is essential. If you don’t know the first thing about it, it is time to start learning. Keep reading to learn about the basics of SEO and why you should develop a solid SEO strategy in 2019.
What exactly is search engine optimization?
SEO is short for search engine optimization. In simple terms, it refers to ranking higher on major search engines such as Google. SEO involves a set of rules and strategical techniques that allow you to optimize your website on search engines. The main goal of SEO is to improve your ranking on search engines and show up as high as possible on the results page.
Why is it so important for a business to invest time and effort in SEO?
If you think about this question for a minute, you can probably come up with the answer rather quickly. Consider how you conduct searches on Google. Typically you are doing to learn about a specific piece of information of find a certain product or service. Once you type in the phrase or work you wish to search for, you hit enter and VOILA! Google has performed its magic once again.
At the drop of a hat Google is able to generate hundreds, thousands, and even millions of results. Chances are you check out the first page of results and completely disregard anything after the first page. You might even only glance at the very first result that Google has generated. Research has shown that most internet users only look at the top 5 results.
When you run a business in 2019, much of your tasks are probably completed online. Chances are you have a website featuring who you are and what you do. But what is the point of a website if nobody visits it? SEO is the optimal way to generate traffic for your site so that people can start to learn who you are.
Are there any other perks of SEO other than ranking high on Google?
Why yes there are! Not only will people be more likely to actually visit your site, they are more likely to trust your product and brand name when you show up during a Google search. Using good SEO practices for your website has also been proven to improve the overall quality of the site. It improves the user experience and the overall functionality of your website.
There is also a social promotion aspect involved when you utilize SEO for your company. When users can find your site, they are more likely to promote it on social media platforms like Instagram, Facebook, and Twitter. Although you typically have to pay for an SEO service, it can end up leading to free social media marketing in the long run. All in all, SEO can do nothing but wonders for the health of your business.