When creating and designing a product label, choosing the right fonts, colours and shape can be a crucial factor in success or failure of the product. The label fonts for instance, should complement your brand’s fonts; they should also be easy to read, even from a distance. With regard to colours, you have to be careful – choose complementary colours rather than hues which clash. If you are selling a food or drink product with a particular flavour, then you should go with colours that are related to that flavour – brown for chocolate, red for strawberry and so on. But there are other elements besides this that can make or break a product label.
Do you want to know how to do it right? Here’s your best guide to creating a product label that’s original, unique, and attention-grabbing.
- Pick a great shape
It’s best if you can pick a distinctive shape for your product packaging. Whilst this doesn’t do much for the content of your product label per se, it can say a lot for how your product gets noticed. If you use packaging that’s in a non-standard material or shape, then you can catch more people’s attention as they pass by. Standard shapes include circles and rectangles; if you can deviate from this, all the better. Here’s another thing; when choosing labels for a non-standard shape or material, make sure they are appropriate. You should make sure the label fits the size and shape of the container, so it doesn’t flake, crack or peel.
- Always stick with high quality
Even if you have the most amazing and awesome product label design, it won’t work if the materials you use are not of good quality. Choose the highest quality materials you can find, because this will also give your customers a better impression of your product and your overall brand. The quality of materials you use for a product label will be a representation of your brand and what your company stands for. It may seem like a small detail, but often it is the small details that matter. It’s not a problem to invest a little in your label materials; it goes a long way and will certainly pay off in the end.
- Maintain consistency with your brand
If you have a series of products, it’s an good idea to maintain consistency with your brand overall, as recommended by contract labelling experts like Atwell Labellers. A solid brand identity will help consumers recognise and relate to it. Think carefully about the message sent out by your brand through your label and packaging; think about ideas to solidify your message. For example, if you are in the business of selling modern, sleek, and stylish products, then you don’t want to use designs and fonts that are traditional or remind customers of a country-style kitchen or shabby chic for example. It pays to undertake research on your market as well as your competitors –only then will you be able to arrive at a label design that’s right for your audience. And if you already use a branded colour scheme and font, always include this – it’s the best way for customers to recognise your product amid myriad other vying for shelf space.
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