The first thing you have to remember if you have to come up with a poster for your business is that there really isn’t any right or wrong way to do it. You can simply create something that you think will work for your business and hope that it will attract your target audience. But there are some principles and practices that have all been deemed effective time and again, and this is what you should be focusing on as well. So what do you have to keep in mind when designing your poster, and what are these principles and practices that work? Here are your top tips for creating the best poster for your business.
- Know your goal and objective
Your poster needs to have a goal and clear objective; you should determine this from the beginning. Would you like to inform others about a product or service? Are you planning to give more exposure to your business and let the public know that it exists? Is your poster about a special event or sale? If you consider your main objectives from the start, this can guide you in your choices in design.
- Know your audience
Of course, you also have to know and identify who your audience is, as recommended by professional printers in Stockport such as Harveyboard Print & Digital. Who are you planning to reach? If your audience is professional or perhaps of the older generation, you may want something that’s professional and solid as well. If you would like your poster to appeal to a younger, more casual crowd, then the use of fun images and bolder colours may do the trick.
- Determine where to place or share it
You also have to think about where you will place or share it, as this can impact its size, fonts, and so on. If you would like to optimise your poster’s reach, think about where you are hanging it. If it’s going on a wall with other posters beside it, make it larger, so it catches attention and stands out. On the other hand, if you are hanging it on a bare wall, you can widen your footprint by making it bigger and even pinning up a row of three or a couple side by side.
- Decide on your colour theme or scheme
Without a doubt, one of the first aspects people will notice with your poster is its colour theme or scheme, so choose your colours carefully. If you already have a colour theme for your business, then you can incorporate this into your poster, but combine it with colours that are complementary as well. If you are putting up a poster for a summer event or happening, for example, then use bright colours we often associate with the season, such as yellow or orange, but make sure it goes with your existing theme, as mentioned. Take note of the meaning of colours, too – blue usually evokes trust and loyalty, whilst green is related to energy and tranquillity and, of course, the environment. Red can signify strength, joy, and courage, and it’s a highly-emotional colour that really catches the eye.
Don’t forget your call to action as well, and make it as clear as possible. Some common examples include, ‘Visit us now,’ ‘Register online,’ ‘Sign up,’ ‘Call us,’ and so on. Good luck!
Image attributed to Pixabay.com